I'm talking about Bill White's new TV spot, "Lobbyist Ball," an ad that focuses on Rick Perry's fundraiser in Austin on Thursday. The event is being held at the Four Seasons and is being put on by 30 hosts -- 29 of whom are registered lobbyists.
Call it a Lobby-Hawkins dance.
Bill White sitting around the fireplace, talking about the "fanciest hotel in town" makes me feel like Perry stole the golden ticket to the Willy Wonka Chocolate Factory out of the hands of Texas children. In thirty seconds, it does more to hit Perry squarely in the como-se-dice's than any barn burner of a speech I could conjure up. It's like that moment in "To Catch a Predator" when Chris Hansen comes around the corner and quietly says, "Why don't you have a seat."
Don't believe me? Watch it below. There's a quiet strength in this ad that makes me think someone needs to hurry up and pass Rick Perry the frozen peas and a jock strap.
Bill White's putting his boxing gloves on.